How Strategic Digital Marketing Accelerated Koruna Assist’s Business Growth
Koruna Assist – A Business Services Outsourcing Specialist
Koruna Assist is an outsourcing business dedicated to helping SME owners break free from administrative burdens. They offer a range of services, from virtual assistance to executive support, aimed at streamlining their clients’ back-office operations. Their goal is to free up business owners to focus on what they do best, ensuring efficiency and growth.
When Koruna Assist approached us, they were in a situation familiar to many businesses — they had no marketing strategy in place and needed to gain online visibility quickly. They struggled to scale their business and maintain consistency in their online marketing efforts, which is vital for attracting new clients and building a sustainable business model.
The Process
Crafting a Comprehensive Marketing Strategy
Our approach was to develop a comprehensive Inbound Marketing funnel and strategy. This process wasn’t just about quick fixes; it was about laying a foundation for long-term, sustainable growth. We focused on understanding Koruna Assist’s unique business goals and pain points, which guided our strategy development. The process involved:
- A detailed review and strategy session that took approximately 2-4 hours
- A content strategy session, including keyword research, estimated at 2-3 hours
The Solution
A Multi-Faceted Marketing Approach
We decided on a solution primarily focused on email marketing, supplemented by blogs, lead magnets, and social media posts. This omni-channel strategy was implemented on a monthly retainer basis, ensuring consistency in marketing efforts. The choice of these specific projects was driven by their alignment with the sales funnel and inbound marketing strategy, to turn Koruna Assist’s current client database into advocates and raising awareness across various industries.
The Results
As of April 2023, the Mailchimp campaign we implemented for Koruna Assist saw remarkable results:
- A 32.9% open rate (1,883 opens) and a 7.5% click rate (432 clicks), marking a 7% increase in click-through rate and a 10% increase in open rate.
- A total of 3,594 clicks, indicated a high level of engagement with the content.
- A total of 3,594 clicks, indicated a significant engagement with the content.
This case study demonstrates the power of a well-crafted digital marketing strategy in transforming a business’s online presence. For Koruna Assist, the shift to a structured, multi-channel marketing approach not only enhanced their visibility online but also led to tangible improvements in customer engagement. This highlights the importance of a personalised approach to digital marketing that aligns with a business’s unique needs and goals.
For businesses like Koruna Assist, navigating the digital marketing landscape can be daunting. But with a clear strategy and the right support, it’s possible to transform online marketing efforts from inconsistent and ineffective to steady and results-driven! This journey with Koruna Assist showcases the impact of strategic planning, consistent execution, and a focus on long-term goals.
Are you also facing challenges in scaling your business and establishing a consistent online presence? Just like we did for Koruna Assist, we can craft a customised digital marketing strategy that resonates with your business needs! Contact us today and let’s work together to turn your digital marketing efforts into a success story.