in the willow

Strategic Marketing Consultant

FEATURED ARTICLE

What is Omnichannel Marketing and Why Your Small Business Needs It

Omnichannel marketing is more than just a buzzword; it’s a customer-centric approach that integrates all your marketing channels into a seamless experience. Whether it’s in-store, online, or through a mobile app, your customers get a consistent and personalised journey. But why should your small business care? Let’s dive in. What is Omnichannel Marketing? Omnichannel marketing is about creating a unified

What is Omnichannel Marketing and Why Your Small Business Needs It

Omnichannel marketing is more than just a buzzword; it’s a customer-centric approach that integrates all your marketing channels into a seamless experience. Whether it’s in-store, online, or through a mobile app, your customers get a consistent and personalised journey. But why should your small business care? Let’s dive in. What is Omnichannel Marketing? Omnichannel marketing is about creating a unified

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