January 2024

In the Willow | How Small Business Owners Can Leverage ChatGPT For Marketing

How Small Business Owners Can Leverage ChatGPT For Marketing

As a small business owner, you’re constantly seeking innovative ways to enhance your marketing efforts. You’ve likely heard of ChatGPT, an AI tool that’s making waves in digital marketing. If you’re intrigued but unsure where to start, this guide is for you! We’ll explore how ChatGPT can streamline your marketing efforts, making them more effective […]

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Case Study: Koruna Assist

How Strategic Digital Marketing Accelerated Koruna Assist’s Business Growth Koruna Assist – A Business Services Outsourcing Specialist Koruna Assist is an outsourcing business dedicated to helping SME owners break free from administrative burdens. They offer a range of services, from virtual assistance to executive support, aimed at streamlining their clients’ back-office operations. Their goal is

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In the Willow | Understanding the Role of a Marketing Strategy Consultant

Understanding the Role of a Marketing Strategy Consultant

A marketing strategy consultant is more than a mere advisor; they are architects of success for businesses. Their role is to analyse, plan, and execute a comprehensive marketing strategy tailored to meet the specific needs and goals of a business. This involves a deep understanding of the industry, market trends, and consumer behaviour. Let’s break

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In the Willow | Decoding the Impact: How a Small Business Marketing Consultant Can Boost Your ROI

Decoding the Impact: How a Small Business Marketing Consultant Can Boost Your ROI

In the dynamic landscape of today’s business world, the role of marketing cannot be overstated. For small businesses, effective marketing strategies can be the difference between obscurity and success. However, navigating the complex realm of marketing requires expertise, insight, and a strategic approach. This is where a small business marketing consultant becomes invaluable. Understanding the

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In the Willow | Google and Yahoo Authentication Requirements for 2024: Here’s What You Need to Know

Google and Yahoo Authentication Requirements for 2024: Here’s What You Need to Know

Email marketing is a vital tool for small businesses, but upcoming changes in February 2024 from Google and Yahoo are about to shake things up. These changes focus on email authentication methods like SPF, DKIM, and DMARC, crucial for ensuring your emails actually reach your customers. Understanding and implementing these can seem daunting, but it’s

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In the Willow | Top 7 Artificial Intelligence Marketing Tools for Small Businesses: Your Secret to Working Smarter

Top 7 Artificial Intelligence Marketing Tools for Small Businesses: Your Secret to Working Smarter

Running a small business is thrilling, and in today’s digital age, you can have an extra set of hands even in the early stages of your business journey! Generative AI tools are now indispensable for small businesses aiming to boost efficiency, enhance customer interactions, and make smarter decisions. Let’s explore seven AI tools that are

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