September 2023

In the Willow | The Rule of 7 and Social Media: A Game-Changer for Your Marketing Strategy

The Rule of 7 and Social Media: A Game-Changer for Your Marketing Strategy

Social Media Tips for Small Business Ever wonder why some brands seem to be everywhere you look online? It’s not by accident; it’s smart marketing! One of the secrets behind this omnipresence is the Rule of 7, a principle that can supercharge your social media strategy. Let’s unpack the Rule of 7, and explore how […]

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In the Willow | Here are 8 Quick and Easy Website Design Tips for Small Businesses

Here are 8 Quick and Easy Website Design Tips for Small Businesses

Your website is the digital face of your business, and it’s often the first point of contact for potential customers. But how do you ensure your website isn’t just good, but great? Creating a website that’s both functional and visually appealing can be daunting, especially for small business owners who may not have a background

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In the Willow | How to Get More Mileage Out of Your Content?

How to Get More Mileage Out of Your Content?

Fresh, engaging content is vital in digital marketing. However, churning out new material non-stop can be exhausting and time-consuming. But what if you could squeeze more value from what you’ve already got? That’s the power of content repurposing! What is Content Repurposing? Content repurposing is the technique of taking a piece of content and adapting

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In the Willow | Flywheel vs. Funnel: Which Marketing Model is Right for Your Business?

Flywheel vs. Funnel: Which Marketing Model is Right for Your Business?

When it comes to marketing models, the funnel has been the go-to framework for years. But there’s a new player in town: the Flywheel. Both have their merits, but which one is the best fit for your business? Let’s break it down! The Traditional Funnel Model The traditional funnel model is straightforward. Imagine a funnel:

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In the Willow | What is Omnichannel Marketing and Why Your Small Business Needs It

What is Omnichannel Marketing and Why Your Small Business Needs It

Omnichannel marketing is more than just a buzzword; it’s a customer-centric approach that integrates all your marketing channels into a seamless experience. Whether it’s in-store, online, or through a mobile app, your customers get a consistent and personalised journey. But why should your small business care? Let’s dive in. What is Omnichannel Marketing? Omnichannel marketing

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