in the willow

We understand how stressful and difficult it can be to manage your small business. There are multiple plates you need to constantly spin and it may seem like your “only” option is to do everything by yourself, even if it’s not your area of expertise. 

However, trying to keep everything afloat and handling all aspects of your business can be counter-productive in the long run. You will eventually burn out and possibly hurt your company as well. 

Whether you’re an ambitious startup or an established business with limited in-house marketing capabilities, there are countless benefits to working with a marketing consultant. Here are three signs that you should look out for. 

You have inconsistent messaging

The biggest advantage to outsourcing a small business marketing consultant is consistent messaging. How is your brand communicating with its target audience? Are you speaking the same way to the right people in the proper place? Is your messaging helping you build trust and credibility? 

A good marketing consultant helps you align your branding with your company’s values. Your brand needs to be seen as a reliable company—that’s one of the best ways to attract and maintain loyal customers. It’s so important that you start with your messaging. 

You no longer know what’s “wrong”

It’s too easy to be too close to the business. A new perspective exposes flaws and uncovers opportunities, especially with your marketing efforts. A marketing consultant for small business gives objective feedback and insights that you wouldn’t have seen otherwise. 

Sometimes, when you know the business inside-out, it becomes difficult to separate the woods from the trees. This makes it easier to miss critical details that affect your overall company performance. 

You need to fix your conversion

Do you have a decent amount of organic traffic to your website but poor conversion rates? Then your messaging may be at fault. Too many people believe that the Litmus test for effective marketing is traffic when it actually is conversion. You need people to buy your product, not just look at them!

A small business marketing consultant helps you figure out how to get people to your website and get them to purchase your product so that you can build a significant business. 

A small business strategist removes the burden that you need to be everything, all at once. In the Willow takes care of all your marketing plans so that you can focus on your business. Call us today to learn more.