Small Business Advisor
In the Willow - Personalised marketing and small business strategies that will love you back
When it comes to marketing agencies, many people do not fully understand their roles and functions. Here is what a marketing agency does and why they are crucial for your small business.
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What is a marketing agency?
Marketing agencies are companies whose function is to provide advisory services and external support to small businesses in the planning, implementation, and control of marketing activities. They conduct market research, analyse opportunities and threats, develop marketing plans, design marketing strategies and tactics, and keep track of and monitor activities.
They are also in charge of developing various techniques, disseminating messages, and analysing brand perception. With the advent of the Internet and the digital world, they need to align with a business’ goals to successfully promote the company across multiple channels.
Difference between a marketing agency and an advertising agency
Now that we understand what a marketing agency is, we can easily differentiate it from an advertising agency. The primary goal of an advertising agency is to raise awareness of a product, service, or company using traditional communication channels (television, radio, press) or online channels (Internet, blogs, forums, etc.) so that potential buyers recognise it.
A marketing agency, on the other hand, takes a more comprehensive approach to its work by encompassing all the processes that the advertising agency covers in order to execute a campaign. They develop strategies and action plans that identify the most effective channels and messages to be delivered, as well as categorizing potential customers into groups and defining them so that each group can receive a customised message. Once the campaign is launched, the marketing agency performs an analysis of the results in order to inform future action and improve weaknesses.
In most cases, a marketing agency adapts and integrates the tried-and-tested marketing mix to create an effective marketing strategy and benefit from a customer-centric environment.
These are some of the reasons why a marketing agency performs a wider range of tasks than an advertising agency. Advertising agencies are the perfect partners for businesses that already have a marketing department or a marketing director, whereas marketing agencies are the perfect partners for small and medium-sized businesses that want to evolve and function well but lack a department or a marketing director who can perform these duties.
Choosing the best marketing agency for your small business
With the rise of Internet-related technologies, channels and media, the digital marketing agency approach has started to surpass and outnumber traditional agencies as these agencies have been struggling to keep up with their young competitors. In fact, there are currently a large number of online marketing agencies in Australia. And the number of agencies is expected to grow over the coming months.
In the Willow is your solution
Marketing agencies help businesses understand their needs in order to offer the best market solution. If you need an expert to craft a custom marketing campaign that targets your ideal customer, it is best to choose a reliable and competent marketing agency in Australia.
In the Willow is here to help. You can rely on our experience and trust that we will listen to and understand your goals. Schedule a free consultation to learn how we can help you make your idea a reality.
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Choosing the right path for you and your business idea can be a challenge when there’s a sea of opinion and advice out there.
Think of In The Willow as your go-to guidebook, a reliable friend who you can turn to for advice when you need it. Practical, easy-to implement business strategies that you don’t need a degree in economics to understand. In the Willow is there to help lift you and your business up, not weigh you down.