Is your business performing as well as it should? If you own an established business but are not getting the traffic you want, then it may be time to hire a professional marketing consultant for your small business in Melbourne or Sydney.
Whether your business needs help with social media, marketing mentoring, or organic SEO, hiring a small business marketing consultant can boost your online visibility and ensure that you are seen by your target audience in the right way.
A top marketing expert creates a strong brand identity that keeps your customers coming back for years. We manage your marketing strategies so you can significantly improve your internal processes and allow you to focus on what’s truly important.
The role of a small business marketing consultant
A small business marketing consultant improves your visibility and builds your reputation (both online and offline) through key metrics such as site traffic and sales. They can also assist with:
Strengthens your brand style and voice
Your brand style and voice are the two of the most important aspects of your small business. But, you may struggle with how your company is perceived by the public. The best Litmus test for this is to ask yourself, “are my products or services aligned with my mission and vision?” If you’ve noticed a discrepancy there, speak with a marketing consultant.
A marketing consultant looks at your target audience and current strategic growth plan and then evaluates your brand style and voice. Do they match?
A marketing consultant also works with you to design a great logo, slogan, and color scheme so that your target audience remembers your brand and has a positive emotional connection with your business. They also help you create your brand’s “personality” so that your customers are more likely to remember you.
Determines which marketing strategies to use
A marketing consultant determines which strategies work best for your small business and how they’ll benefit your business goals. This includes conducting the right market research, persona development, project management, and content strategy.
The right marketing consultant in Melbourne or Sydney can even carry out tasks related to creating content, email marketing automation, social media marketing, and organic SEO services..
Creates a cohesive marketing campaign to drive your goals
The main goal of a marketing consultant is to ensure that your business objectives are met with the right strategies. After asking you what you would want to accomplish with your marketing campaign, your consultant will create strategies that help you reach your goals faster.
This includes various digital marketing techniques that align with your brand and budget.
Implement your campaign & monitor analytics
An expert small business marketing consultant will run your campaign and ensure that you have the right tracking tools to analyze your success. This allows you to make faster and more well-informed decisions about your brand.
For strategies like SEO or website design, your consultant will help you track your campaigns and gain insight into how well they are performing. Your consultant may also run various tests to ensure that you are getting the most out of your dollars.
(RELATED: Why hire a marketing consultant?)
Why should you hire a marketing consultant in Sydney and Melbourne
Choosing the right marketing consultant can save you a lot of time and money and help you focus on your actual business. Your priority should be your product or service, but if you’re spending hours each day worrying about your marketing, then you may be feeling overwhelmed and lost.
Most importantly, hiring a marketing consultant means connecting with an established expert in the field. You don’t need to worry about training or passing the learning curb – these professionals have years of experience in creating campaigns that work, and they can help you do the same.
Here are some metrics that your small business marketing consultant can help you with:
- Website traffic
- Email campaigns
- Ad clicks
- Conversion rate
- Social media development
- Product sales
If you want to learn more about how a marketing consultant can assess your current business model and offer expert advice on improving it, then contact In The Willow today