Small Business Organic SEO Services
Being successful with organic SEO is by no means straightforward. No one becomes an expert overnight and, even after spending hours and hours researching and writing a post, you might still not be ranking where you want in Google. Well, though there are many things you could be doing wrong, the vast majority of SEO mistakes boil down to the following points.
Keyword research and using keywords on the website
Everything you post – website pages, blogs, images, should have one focus keyword, as well as a few secondary, related keywords. These should be relevant to your niche and what your business specialises in and the suburb your are trying to target. Neil Patel’s Ubersuggest has a great FREE keyword research tool for small businesses.
As well as primary keywords, your content should also be spread with LSI keywords. These are relevant phrases and longer questions people ask that relate closely to your target keyword for example ‘Is there a marketing agency near me’ ‘Looking for a marketing consultant in the Hills District’. A good place to start finding these is in the “related searches” section at the bottom of Google search results for your primary keyword.
Website – Your pages are not easy to crawl by Google
Your site should have a friendly site architecture that can be easily indexed by Google. This means focusing on having a straightforward URL structure and also submitting your sitemap on the Google Search Console.
Your site isn’t fast enough
Page load speed is important. The longer it takes to load an article, the more likely someone is to click away before it loads. In turn, Google will punish you for this. Focus on getting rid of any unnecessary page scripts and optimising all multimedia used.
Your content isn’t clickable
Finally, if you want your site to compete well in the SERPs, your articles need to be clickable. This means optimising your meta titles and meta descriptions to make them desirable. Boring titles simply no longer do the job!
Supercharge your SEO efforts, today!
If you want to start seeing real results with your SEO efforts this year, and in 2019, then you need to start doing all of the above. But don’t worry, if you’re still a little confused, then there is support out there. Here at 532, we offer SEO services Sydney based to businesses of all shapes and sizes.
We understand what works in SEO and what doesn’t. So rather than having to spend hours and hours trying to tweak your content based on everything given above, you could instead benefit from our advanced organic SEO services. To find out more, simply contact our team today!