If you think about it, it can be overwhelming how fast technology evolves nowadays. It’s no longer just a battle of how popular you are – it’s also a battle for efficiency when it comes to managing your business.
And now that there are two months left before the financial year ends, you can still keep up with the latest digital trends this April 2023 and prepare yourself for the coming year!
Here are the top five trends you need to know:
#1 Artificial Intelligence (AI)
Artificial Intelligence is not an entirely new concept, but it’s currently gaining traction in the business world right now, especially with ChatGPT.
ChatGPT is a huge topic everywhere, and it’s easy to see why. ChatGPT is an AI-powered tool that can help with research and development, generate content ideas, and even assist with customer service through chatbots. But ChatGPT is not the only tool available for every small business owner out there. There are other free online AI tools like Jasper.ai to help you with content generation and Fireflies to help you summarize your meetings in a flash.
#2 Social Media Advertising
Social Media has gone a long way from simply sharing your photos. Users can now review your product, or even buy it as soon as they see your post!
And this is why User Generated Content (UGC) has become one of the easiest, cost-effective ways to market your brand.
UGCs can be shared across all social media sites like TikTok, Facebook, Instagram, or YouTube. You can repurpose content and gain exposure by using the right strategies, like highlighting your business’s unique selling points (USPs), offering lead magnets, asking them to sign up for newsletters, and even creating exclusive groups to personally connect with your audience.
In fact, Stackla, a lead UGC platform, surveyed 2,000 adults in the US, UK, and Australia in 2017, and found that,
“Since consumers see UGC as inherently authentic and trustworthy, the best marketers among us are increasingly leveraging it to build lasting relationships with customers, deliver relevant brand experiences and ultimately drive revenue.”
When you know what, when, and how to use UGCs effectively for your social media content, you’ll make yourself heard regardless of how small your business is.
#3 Email Marketing
Email marketing is one of the first types of email marketing, but is it dead like they always say?
Definitely not.
Despite the rise of social media, email marketing is still not dead in 2023. In fact, it’s still one of the best ways to reach your customers. You can offer discounts, track leads, and even segment your audience to make your email campaigns more personalized. Using email marketing tools such as MailChimp, Klaviyo, ConvertKit, or Hubspot can save you time and money as you won’t need to write emails individually.
#4 Brand Marketing
Mcdonald’s, Nike, and recently, AirBnB are some examples of how brand marketing can skyrocket your business. With McDonald’s commercials, Nike’s athlete partnerships, and AirBnB’s USPs, your business can literally go from 0 to 100 in no time.
Brand marketing is about creating a unique, memorable identity that will always stay in your customers’ minds. With consistent brand messaging, visuals, and even brand voice – you’ll establish a deeper connection with your customers and stand out from the rest of your competitors.
#5 Automation
Business Process Automation (BPA) is an uncommon term, but not unheard of. It’s the use of technology to automate repetitive admin tasks, like, data entry, invoicing, or customer service.
While automation is often used by large corporations, startups can definitely take advantage of it. Work automation apps such as Zapier, IFTTT, and Trello streamline your workflow, integrating most of your apps and saving you time. CRM apps like Salesforce, Zoho, and HubSpot make it easier to create targeted campaigns and improve customer service.
It’s not too late to make use of these trends and keep up before the financial year ends. But if you’re unsure where to start, a marketing consultant can help with making everything fall into place. You’ll stay on top of your game, and with a clear vision of your business’s goals and objectives.
If you need someone to take care of these processes – contact us today to learn more.