Social Media Tips for Small Business

Ever wonder why some brands seem to be everywhere you look online? It’s not by accident; it’s smart marketing! One of the secrets behind this omnipresence is the Rule of 7, a principle that can supercharge your social media strategy. Let’s unpack the Rule of 7, and explore how it’s a perfect fit for your next social media marketing strategy.

What is the Rule of 7?

The Rule of 7 is not a new concept; it’s been around for decades. The idea is simple: the more frequently a potential customer interacts with your brand, the more likely they are to trust you and, eventually, make a purchase. This principle is rooted in the idea that repeated exposure builds familiarity and trust, which are key factors in influencing a customer’s purchase decision.

What Can You Get Out of This Rule?

1. Builds Trust: Consistent and meaningful interactions help establish trust, a crucial factor in converting leads into customers.
2. Enhances Brand Recognition: The more people see your brand, the more recognisable it becomes. This is invaluable in a crowded market.
3. Provides Valuable Insights: Frequent interactions give you data that can be used to refine your marketing strategies.
4. Addresses Multiple Customer Concerns: Engaging with your audience multiple times allows you to address a variety of concerns and objections, making it easier to guide them down the sales funnel.

The Rule of 7 Meets Social Media

Social media platforms offer an ideal setting to apply the Rule of 7. With the variety of content types available—posts, stories, videos, and more—you can engage your audience in multiple ways. Plus, the average person spends around two hours per day on social media, so the opportunities for repeated exposure to your brand are endless!

Tips to Leverage the Rule of 7 on Social Media

1. Be Consistent

Consistency is key when it comes to social media. A regular posting schedule ensures that your audience encounters your brand frequently, which is essential for the Rule of 7 to take effect.

2. Diversify Your Content

Variety is the spice of life, and the same goes for your social media content. Mix it up with blog posts, videos, and infographics to keep your audience engaged and coming back for more.

3. Engage, Don’t Just Broadcast

Social media is not just a platform for broadcasting your messages. Engage with your audience through comments, likes, and shares to build a community around your brand.

4. Use Retargeting Ads

Retargeting ads can be a powerful tool to remind potential customers about your brand. These ads pop up in the social media feeds of people who have previously interacted with your brand, ensuring repeated exposure.

5. Monitor and Adjust

Keep an eye on your social media analytics to see what’s working and what’s not. This data can offer insights into how many touchpoints are needed for your specific audience and make the most of the Rule of 7.

6. Collaborate with Influencers

Influencers can give your brand the extra push it needs to reach that magic number seven. Their endorsement provides social proof, adding credibility to your brand.

7. Utilise User-Generated Content

Encourage your audience to create content related to your brand. This not only provides you with free marketing material but also increases the chances of your audience encountering your brand multiple times.

The Rule of 7 isn’t just about how loud you can shout or how frequently you are seen – it’s about engaging, building trust and encouraging action! And now that we’re at a time where social media is everywhere, this rule is now more relevant than ever.

Ready to make the Rule of 7 work for your brand? Book a call with In The Willow today and let’s fine-tune your strategies!