February 2025

In the Willow | A Quick Guide to Marketing for Tradies

A Quick Guide to Marketing for Tradies

Running a tradie business often means juggling multiple tasks at once—completing jobs, managing clients, and handling day-to-day operations. With all these responsibilities, marketing can easily fall by the wayside. But today, relying solely on word-of-mouth or traditional methods like flyers isn’t enough. You need a solid marketing strategy that ensures your business is visible online, […]

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In the Willow | Small Business Marketing: In-Feed Posts vs. Reels on Instagram - What’s the Difference?

Small Business Marketing: In-Feed Posts vs. Reels on Instagram – What’s the Difference?

Instagram thrives on captivating visuals, and with the rise of short-form video, creators face a strategic dilemma: Reels or In-Feed Posts? Both formats have strengths, and understanding them is crucial for building a successful Instagram presence. Decoding the Terms Let’s first define our terms: How Instagram Shows Your Content Instagram utilizes separate algorithms to rank

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Digital Marketing Consultants Having Gruop Discussion

How Digital Marketing Consultants Can Tailor Strategies to Meet Your Local Business Goals

In the competitive world of local business, achieving success often requires a strategic approach. Digital marketing consultants bring industry expertise and tailored solutions to help businesses like yours thrive. Whether you’re looking to boost visibility, enhance customer engagement, or drive sales, partnering with a consultant can make all the difference. Discover our strategic marketing and

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In the Willow | The Power of Local Digital Marketing Services: Why Businesses in Bathurst Need to Invest

The Power of Local Digital Marketing Services: Why Businesses in Bathurst Need to Invest

In today’s digital age, having an online presence is crucial for businesses of all sizes. For businesses in Bathurst, local digital marketing services can be a game-changer. By leveraging these services, Bathurst businesses can connect with their local audience more effectively, boost brand visibility, and drive conversions. But what makes local digital marketing so important,

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How Are AI Search Results Impacting Organic SEO in Google?

Artificial Intelligence (AI) is reshaping how businesses appear in search results, making it a hot topic for small business owners. Google’s introduction of AI Overviews (AIOs) has significantly shifted how search results are presented. While these changes aim to provide quicker and more concise answers for users, they also challenge traditional SEO strategies, leaving businesses

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