October 2024

Planning to Optimise Your Website? Here’s Why You Should Make the Switch to WordPress

Small Business Marketing Advice /

Are you planning to build a new website or find your current one clunky and in need of optimisation? If so, you might want to consider switching to WordPress. This platform offers numerous benefits for small businesses looking to enhance their online presence without the hassle and expense of more complex solutions. What is WordPress? […]

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Influencer Marketing for Small Businesses: How to Leverage Authentic Connections for Growth

Business Insights /

According to Australian Bureau of Statistics, 97.3% of businesses in Australia are made up of small businesses, and it’s no wonder why many of them often struggle to stand out. Traditional marketing methods can be expensive, and their impact is often hard to measure. This is where influencer marketing comes in—a powerful tool that can

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business marketing

How to Choose the Right Small Business Marketing Consultant in 2025

Business Insights /

In today’s digital landscape, the role of a small business marketing consultant has become indispensable. These experts bring specialised knowledge to help small businesses navigate the complexities of modern marketing. They focus on improving key metrics such as website traffic and sales, establishing a cohesive brand style and voice, and crafting effective marketing strategies. Key takeaway: Hiring

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Marketing Agency

Did You Know These Things Before Hiring a Marketing Agency?

Business Insights /

Hiring a marketing firm can be a game-changer for businesses striving to reach their marketing goals. A marketing agency offers a range of services designed to enhance your brand, drive traffic, and increase sales. By partnering with experts who specialise in various facets of marketing, you can focus on running your business while they handle

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Marketing Consultant

Marketing Consultant in 2024: Predictions and Tips for Success

Business Insights /

Understanding the Role of a Marketing Consultant A marketing consultant plays a crucial role in helping businesses develop and implement effective marketing strategies. They analyse market trends, identify target audiences, and craft campaigns to boost brand awareness and sales. Why Become a Marketing Consultant in 2024? High Demand: With digital marketing evolving rapidly, there is a growing demand

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digital marketing

Did You Know These 7 Steps Can Elevate Your Digital Marketing Strategy?

Business Insights /

A digital marketing strategy encompasses the use of various digital tools such as online marketing, social networks, websites, SEO, and email campaigns to promote a brand, product, or service. This strategic approach aims to achieve company objectives by generating qualified traffic and standing out online. Investing in a digital presence is crucial for businesses in the digital

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