September 2024

Here’s What You Need To Know About TikTok Marketing for Beginners

TikTok, with its rapidly growing user base and unique content format, offers an unparalleled opportunity for businesses to connect with potential customers. As a digital marketing agency specialising in social media marketing, we understand the power of platforms like TikTok. Currently, TikTok boasts over 689 million active users globally, making it a key player in […]

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Small Business Marketing: In-Feed Posts vs. Reels on Instagram – What’s the Difference?

Instagram thrives on captivating visuals, and with the rise of short-form video, creators face a strategic dilemma: Reels or In-Feed Posts? Both formats have strengths, and understanding them is crucial for building a successful Instagram presence. Decoding the Terms Let’s first define our terms: How Instagram Shows Your Content Instagram utilizes separate algorithms to rank

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